I’m Ayelet, the founder and CEO of Birth Your Biz, business and marketing coaching for Birth Guides
I went into this work to help people and had the same struggle as you to find clients!
Until I realized (with the help of a coach!) that the reason people weren’t hiring me was because they didn’t know how I, specifically, could help them!
All the doulas were saying the same things and it was just going over their heads because it didn’t seem relevant to them. (“Educational, emotional, and physical support… sound familiar?)
So, as hard as it was, I put aside the idea that I wanted to serve every pregnant woman and started digging deep to find out who really were the people I wanted to serve.
What were my strengths, experiences, skills that could match with a specific set of people that really and truly needed exactly me to be their doula?
Once I got clear on that, I started getting hired!
And do you know what the coolest thing was? That “Ideal Client Profile” that I created, the one I was so scared of because I didn’t want to exclude anyone… that wasn’t the only type of person who hired me!
The moms I serve are so diverse, but they share one thing – my message resonated with them and they just knew I was the right doula for them!
That’s what I want for you! So hop into this free training workbook and I’m going to walk you through this every step of the way!